Sunday, July 23, 2006

DIGITAL PRE-PRESS GUIDELINES

I want to help you prepare your files properly to make working with
strong process and your printing job as efficient as possible.


Build documents…
- to their final (finished) size
- not to a larger size and draw in your own crop marks
- as a single page (unless a folder or spread)
- not as printer spreads (Otto will handle the imposition)
- with 1/8" (.125) of bleed on all elements that touch page edges
- using Adobe Type 1 Postscript fonts whenever possible
- using the “Press Quality” setting in Adobe Acrobat (for PDF files)
- using “Registration Marks” option, and extend them out 12 points if possible


Fonts
- Use specific fonts for bold or italics type
- not manual keyboard attributes or styles
- Include all fonts (both printer & screen) used in your document,
including fonts embedded in EPS files.
- Ignore True Type fonts always use Post Script Fonts.

Images
- Supply scanned art at 300 dpi for CMYK or gray scale images at the intended size,
and 1200 dpi for bitmap, logo, and line art images
- For Black & White Images 96 dpi resoluton is ok.
- Supply scanned art at 300 dpi for CMYK or gray scale images at the intended size,
and 1200 dpi for bitmap, logo, and line art images
- Lower resolutions may result in lower quality output
- Images should not be used at more than 150% of the scanned size
- Print weight for scanned images should not exceed 300% maximum density or total ink
- All rule lines should be a minimum of .25 point in width
- Do not use the “hairline” width for rules
- Save all images as .tif or .eps preferably — .jpg and .psd formats also acceptable
- Avoid supplying images in .pcx, .pict., or .dwg formats
- Do not nest EPS files within EPS files
- Use fill of “none” for placed images
- Lower resolutions may result in lower quality output
- Images should not be used at more than 150% of the scanned size
- Print weight for scanned images should not exceed 300% maximum density or total ink
- All rule lines should be a minimum of .25 point in width
- Do not use the “hairline” width for rules
- Save all images as .tif or .eps preferably — .jpg and .psd formats also acceptable
- Avoid supplying images in .pcx, .pict., or .dwg formats
- Do not nest EPS files within EPS files
- Use fill of “none” for placed images

Colors
- Convert RGB images to CMYK for a four-color process job
- Don’t supply images in RGB, LAB, or Indexed Color mode
- Convert any spot colors to process colors in four-color process jobs
- Reinforce large black areas in a four-color process job with a super black
- Don’t create custom colors for the color black or the color white
- For gray scale images, highlight dots should be at 5%, and shadow dots at 85%

Files
- Include all art files with your job, up-to-date and linked to your document
- For a file to be RIP-ready, image names must match file names exactly
- Otherwise, images must be previewed and manually linked
- Embedded images and Photoshop documents must be included and final
- If they require color correction or editing, we cannot access them
- Provide the native files so that if changes are needed, we can work from them
instead of recreating the entire document from scratch
- Supply laser of the final document at 100%, or the final PDF for reference

Supported applications
- Quark Xpress Mac (or PC), version 6.5 or earlier
- Adobe InDesign Mac (or PC), Creative Suite 2, Creative Suite, or earlier
- Adobe Pagemaker Mac (or PC), version 7.0 or earlier
- Supplied Adobe PDF Mac (or PC), versions 1.4 to 7
- Adobe Illustrator Mac (or PC), Creative Suite 2, Creative Suite, or earlier
- Adobe Photoshop mac (or PC), Creative Suite or earlier
- Macromedia Freehand Mac, version 10 or earlier

Desktop Prepress Guidelines

Programs"Good" ProgramsThere are literally hundreds of programs on the market that can produce text and graphics. However, only a select few are appropriate for professional publishing. See our Program Listing chart for information on what programs and versions we support. "Bad" ProgramsWhat do we mean by "bad" programs? These are applications that produce unreliable and/or unpredictable results. Also included in this list are programs that are known to require extensive rework to get them to output pages to PostScript™ printers. This does not mean we are unwilling to work with some of these programs. But... you can expect additional charges and sometimes they can grow exponentially as problems mount. There is no guarantee that the final proof will look like what you have in the original document. It may be less expensive to completely re-create the document than work through the problems with these applications. The best way to avoid this situation is to stick with one of the "approved" programs. Frequently we find that the costs associated with problems from these programs would easily have purchased a more professional product like QuarkXpress or In-Design.
Properties of a "Bad" program include...
Color production is unreliable
Program only supports RGB colors (not CMYK or Spot Colors)
Type rewraps without warning and unpredictably
Resolution of images is poor
Produces errors when attempting to print to PostScript devices
Takes exceptionally long to output proper files
Costs the customer extra money due to problems!
Programs to Avoid
Microsoft Word
Microsoft Excel
Microsoft Publisher
Microsoft Powerpoint
WordPerfect (not supported at all)

Photographs
Should be 300 dpi resolution at 100% size.
Images that are to be enlarged need to either be scanned at the correct size or need greater than 300 dpi resolution.
Color images should be in CMYK color format. Not RGB.
Grey Scale images should be in Grey Scale format. Not RGB.
Pure Black & White images should be bitmap B&W images and saved as TIFF or EPS.
Bitmap B&W images should be at least 600 dpi at 100% size. Preferred to be 800 to 1200 dpi.
Images should be saved as EPS, TIFF or JPG file formats only. (Not WMF, WBM, or any other format!)
Do not "over-res" images. In other words, don't use a 500 dpi color image at 100% size. You will only have a huge file that will give no greater quality.
Do not create or edit clipping paths within Quark Xpress. Create all clipping paths in PhotoShop and save the image as EPS.
If creating a duotone, do not use "flat" curves. We recommend that you use a reference like the Pantone Duotone Guide.
Do not create silhouettes by "deleting" to a white background unless you intend to place the image on a pure white background within your page layout program. You must use a clipping path for this.
Keep clipping paths simple. Make sure that the path is placed at least 2 pixels WITHIN the colored area of your image to prevent edge halos.
Do not use the STYLE menu to edit ANY images in Quark.

FontsALL fonts used should be sent in on a disk with the rest of the job. Failure to do so will result in delays and possibly extra charges.Type 1 fonts Are preferred because they cause the fewest problems on both PC and Mac.TrueType fontsAlthough we accept them, they are known to cause output problems occasionally. We recommend avoiding TrueType fonts.OpenType FontsThis is a new font type. So far we have seen no problems with OpenType fonts, however, it is a new format and some problems may still show up in the future.Bitmap FontsNOT usable- these are some of the standard fonts with windows.OSX .dfontsMacintosh OSX intruduced a new font type called .dfont. Currently we do not support these fonts since they only operate in OSX. Due to compatibility issues, we do not currently use OSX for any production work. We will substitute any .dfont with the corresponding postscript font.Keyboard commands for BOLD, ITALICS, and BOLD ITALICSAlthough most any font can be made to appear bold or italics on the screen and even on your printer, the only way to guarantee that the fonts will operate properly when output to film is to choose the font from the font menu. Choosing BOLD, ITALICS, OR BOLD ITALICS from the STYLE menu in any program may result in bad proofs and wasted money!
Avoid "cheap" fonts. Use Fonts from reputable companies. You often get what you pay for with fonts. Many cheap fonts do not handle letter spacing properly and may not print at all on the Imagesetter. (Even if it printed fine on a laser)
Avoid Multiple Master Fonts from Adobe.
NOTE: Font problems are the MOST COMMON causes of delays and problems with a job!

Placing Images in Page Layout Programs
Do not embed graphics into any program. When placing graphics in PageMaker, always choose "NO" when asked "...Include complete copy in the publication...". Choosing YES causes PageMaker to embed the graphic in the document. All graphics need to be sent separately.
If placing images in Corel Draw, FreeHand or Adobe Illustrator documents, those images are embedded automatically. Be sure to send us each image separately so that, if needed, we can make changes and corrections to your documents.
Never COPY and PASTE images from any program into your page layout program.
Make sure you fill picture boxes with "White" when importing TIFF files into Quark Xpress. Do not fill the picture box with "NONE". Doing so will cause jagged edges.
Do not reduce images more that 30% if possible. This causes the file to take longer to output and can cause some images to loose quality.
Always keep in mind what happens to resolution when enlarging or reducing images. A 300 dpi image enlarged 200% becomes a 150 dpi image. The same image reduced 50% becomes a 600 dpi image.
Placing images that are way too large and reducing them (50% or less) may result in extended processing times and extra fees. It is especially important to place images at 100% size at 300 dpi when the images are repeated multiple times on the same page or on multiple pages.
Rotating Images is OK to do in most cases. Images with lots of detail will sometimes loose quality when rotated in a page layout program. If you are concerned about this, rotate in PhotoShop.
Do not save multi-layered .tif files. Tiff files must have a single layer (be flattened) and should have no extra alpha channels. If you need extra channels, the file should be a DCS/EPS file.
Transparency in PhotoShop does not exist once the file has been saved as .eps or .tif. To achieve the effect of transparency, you should create a clipping path and save the file as an .eps document.
In-Design users can achieve transparency by placing a native PhotoShop file with transparency. Although this works, use with extreme caution. This method has been known to cause serious problems and delays if used inappropriately or excessively.

Use the Right Program for the JobUse Quark Xpress, PageMaker or InDesign for laying out pages. This is especially important on multi-page jobs. Using drawing programs like FreeHand, Illustrator, or Corel Draw to lay out pages with photographs and columns of text is NOT reccommended. These programs often take lots of extra time to output files and can cost extra for the additional time needed to produce the job. They also tend to grow VERY large and are hard to manage.The same is true for PhotoShop. Now with the adition of vectored text in PhotoShop, we are seeing a lot of files where the entire page is created in PhotoShop. Although this works, vectored text pages are considerably larger than they would be if done in a page layouit program with the photos proplerly placed. As a result, output times increase.Using these programs for single page ads is fine. Sometimes complicated die-cut or tri-fold brochures are difficult to do in the normal page layout programs and are easier to produce with Illustrator, but most jobs are better off being done in a page layout program.We have seen jobs that were estimated for 3-4 hours of output time jump to 8-10 hours or more because the job was done in PhotoShop or a drawing program. Also, the number of problems increase with these programs and changes or corrections can take longer to do.Multi-Page Freehand or Corel Draw files take an extra long time to produce. All files created in these programs should be saved as an .eps and placed in a page layout program for output. If doing an entire job in a drawing program or PhotoShop, make sure the job is estimated that way to account for the extra time needed to produce the job. If not, you will likely get additional charges.

Page Sizes & Page Design
Set up you page size in your document to be the FINAL TRIM size of a single page. If you want a 8.5 x 11 brochure, set up your pages to exactly that size. If it is a 5 x 7 postcard, set it to 5 x 7.
Make sure all items that are to Bleed (run off the page) extend beyond the page boundary by at least 1/8 inch. Do not make your pages larger to accommodate the extra size.
If you are designing a document that will fold, it is very important that you talk with your sales associate about exactly where the folds need to be in the document. Otherwise, you may have to re-design your document to fit the folding!
Set your pages as single pages in a regular printing order of page 1, page 2, page 3 etc. Do not set the document in "Printer Spreads".
It is OK to separate the document into several files. Example: Bruchure_Cover.qxd, Brochure_01-30.qxd, Brochure_31-50.qxd, Brochure_51-75.qxd. However, a separate document for each page is a very bad idea! This will cause delays and cost overruns on your job.
If you have odd-size pages or inserts, create them in a separate document. For example, if you have an 8.5 x 11 document with a 11x17 foldout, produce the foldout on a separate document.
Die lines should be set as a separate spot color named "Z_die" using the color formula of (Cyan: 0%, magenta: 10%, Yellow: 100%, Black: 25%). They can be created in Illustrator or Freehand and imported into the page layout program or can be created directly within the layout program. Set the spot color to OVERPRINT.
Spot Varnishes should setup as a separate spot color. Many customers prefer to allow us to create the varnish plates to avoid problems. Be sure to tell us EXACTLY what you want varnished.
Avoid placing text or objects within 1/8 inch of the edge of the page unless it is a photo or graphic that will bleed off the page.

Colors
Understand the difference between a spot color job and a 4 color process job. Make sure all color formulas are what you want and that you have checked the formula against a standard swatchbook like the Pantone CMYK book.
Pantone has changed some of their color formulas in the lasy year. Quark 5 has DIFFERENT colors than version 4 did. Always check the color formulas against the Pantone Solid To Process book.
Make sure any spot colors are named the same within all files being used. If you have a color named "Pantone 300 CV" in one document and "Pantone 300 CVC" in a graphic, you will get two different colors!
Remove any unused colors from your documents. This reduces confusion and helps assure you get exactly what you want.
Do not colorize EPS images in PageMaker. If you need an .eps image to be a different color, it needs to be edited in the original program.
To be sure you are getting what you want from a spot color job, we recommend printing a set of color separated lasers. Examine them to make sure your spot colors are on the correct plates.


Job OrganizationMake sure you do not have ANY two files with the same name, even if they are in different folders. This will cause serious problems when we re-link the images in preparation for outputting the file! Organize job files cleanly. We recommend a folder structure like so...

Sending in Your Job
Include all layout documents and each linked/imported image.
Include ALL fonts used in your document and any imported images. Be sure to include all weight and styles used. (Bold, Italics, Extra Bold etc.)
Include any NATIVE FreeHand, Illustrator, PhotoShop (layered) or Corel Draw files that were used to create placed EPS or TIFF images. This can save a lot of time should we need to edit or correct a file!
A set of FINAL lasers at 100% size are REQUIRED. We must have a complete full size set of lasers to insure type has not re-wrapped or images have not moved or changed. This is an important quality check point. A PDF with ALL fonts imbedded can be sent to be used as a laser proof. Please name the PDF "jobname_laserproof.pdf" so we will know what it is for.
Be sure to mark lasers wherever FPO (For position Only) images or PICKUP images are located. It is also a good idea to place a non-printing text box in the layout to mark FPO and PICKUP images.

We offer several methods for electronic transfer of files such as Mass Transit, FTP and Email. See the Files Upload section of this website for more information.
Files on disk can be submitted on:
Floppy Disk (3.5" HD)
CD-ROM
DVD-ROM
Zip 100mb or 250mb
Firewire or USB external hard drives (please include all drivers)
Warning: We can no longer read SYQUEST or 600mb Optical cartridges


Programs Supported

Fully Supported
Serious Problems
Supported - Upgrade Preferred
Problems Almost Guaranteed!
Old version - You Need to Upgrade!
Not SupportedNOTE: Every program has the potential to cause problems or time consuming issues. Even fully supported applications can have issues that may result in additional charges or delays. Programs not listed are not supported.
Prepress Supported Program List
Program
Latest Version
Previous Versions
Adobe InDesign
CS
2.0.3
< 2.0


QuarkXpress
6.5
5.05
4.11
< 3.0

PageMaker
7.0
6.5
6.0
5.0
< 5.0
Adobe Illustrator
CS
10.03
9.0
< 8.0

Macromedia FreeHand
MX
10.0
9.0
8.0
< 7.0
Adobe Photoshop
CS
7.0
6.01
6.0
< 5.0
Adobe Acrobat
7.0
6.0
5.05
< 5.0

FileMaker Pro
6.0
5.5
5.0
< 3.0

Corel Draw MacCorel DrawPC
11.012.0
10.011.0
< 10.010.0
< 10.0

Corel PhotoPaint
Any Version




Microsoft Word
Any Version




Microsoft Excel
Any Version




Microsoft PowerPoint
Any Version





Microsoft Publisher
Any Version




Adobe FrameMaker
Any Version

Pre-press Guidelines

The document size in the page layout program should be equal to the trim size of your book. Select a facing page option if it is available. Setup the files with the actual margins you want in the book.


Prepare a “master” document to use as a template for subsequent files in the same job. Use the
master pages, if available, for elements that appear on every page. Using guides at an enlarged
view (400%) verify that the master page elements align from left to right pages, and are consistent on subsequent master pages. Otherwise these elements may not backup in the final product. Use the style sheets to apply consistent formatting throughout the job. You can setup fonts, indents, tabs, spacing, etc. within the style sheets.


All graphic files should be in a reliable format (TIFF, EPS, or PSD) to obtain good quality when
imaging at high resolution. PICT, WMF, BMP and Paint graphics are not typically suitable for
high-resolution output as they can be low-resolution bitmapped images. It is also not recommended
to copy and paste graphics from one application to another. The graphics should be saved as
TIFF, EPS, or PSD and placed/imported into the page layout program.
Avoid using pattern fills from applications such as Freehand. These fills may not be
PostScript/PDF compatible and may cause processing problems. Typically the pattern will drop
out, or may change to something else not intended. Thomson-Shore will not take responsibility for improper processing of pattern fills.
If you have halftone scans that you are submitting for output, we recommend that you have a press proof run (at an additional cost) to evaluate the quality of your printed photographs. Due to variables involved in producing high quality scans, we cannot accept responsibility for the outcome of your scanned images. Please review our guideline for “Scanning Techniques.” If you
prefer that Thomson-Shore prepare the scans, we can do this in advance so you can place these
images into your files. We call that a P-file, the following guidelines are available for this process:
Guidelines For . . . Preparing and Submitting Digital P-file Scanning, and Guidelines For . . .
Proper Use of Digital P-file Scans.


When specifying line weights for rules, keylines etc., do not use the “Hairline” option. This option
is resolution dependent (the higher the resolution the thinner the rule). Define line weights using
0.25 point or higher for rule lines.
Do not draw rule lines around the trim of the page in the application files. These are often left on
the documents, and are very hard to detect by viewing a PDF file. If the file contains rule lines
around the trim, it is likely these will not be found until the job is at press, and may result in a customer rework if the situation needs to be corrected. Under-trimming the books is another option, but we cannot guarantee that these lines will not show in the final product.


If your pages have bleeds, extend all the areas that bleed by .125" beyond trim size. Do not add
bleeds by changing your page size in the application file. In a electronic file, bleeds should stop at
the gutter, unless it is a double page spread.


Avoid using TrueType fonts. Although most output devices can now work with TrueType fonts as long as they are embedded in the output file, there are still some drawbacks of using TrueType fonts. Acrobat 4.x and above will honor licensing restrictions built into some TrueType fonts and may not allow them to be embedded in the file.


Be cautious when applying style attributes. It is possible to create a font on screen that will not
carry over to the final output. If you have applied styles, ensure that this style is holding once you have created the PDF. Some applications may try to fake the stylized font by double stroking or slanting the base font, this can be very noticeable in larger type faces.


If editing software is being used to alter a font, be sure to give that font a unique name and font ID#.
Because of the unpredictable nature of type after it has been modified by font editing software, we
cannot be held responsible for errors in imaging type that has been altered in this way. We strongly
suggest you run a test and request a full set of proofs to ensure the output meets your expectations.
The amount of pages in an application file is dependent on the type of book you are preparing. If your text is heavily illustrated you may want to break the files down into sections, usually by chapter.

This keeps your file sizes more manageable and saves time working within the document.
Books that are straight text are typically okay to setup as one file. On the other hand, do not create an excessive amount of files. This complicates file management and creates extra work when trying to process these files. You will incur additional charges if the amount of files exceeds 15 files. For final file submission we request a PDF with all text in one file. Use the options in Acrobat to join individual PDF files.

Use good naming conventions for application files as well as graphic files. Avoid using duplicate
names, this can cause linking problems and unexpected output. Give your application files a name that describes what pages are contained in the file; ie., pps_i-xii.QXD, pps_1-314.QXD, etc. Do not exceed 30 characters when naming your files.


Fonts that have the outline look should be created in Illustrator using “Create Outlines” or in
Freehand using “Convert to Paths”. Small or thin type may not be suitable to create outlines from.

Mac users, only use fonts that are available in the application’s font menu, do not add style attributes to fonts within the application. You risk creating a font that doesn’t exist. IBM/PC users, proceed with caution when adding style attributes to fonts. You may create a font that doesn’t exist. Use a utility like ATM or Suitcase to determine what variants of a font are available.

Rule lines should not be specified as hairline as this is be device dependent. Use a definite point
size (0.25 or 0.3 pt) when specifying line weight. Rule lines within heavy coverage of a solid ink
should be at least 0.5 pt. Anything thinner than this may plug when printed on press.

Avoid custom frames in QuarkXPress's Frame Editor, these may be bitmapped designs and will
reproduce undesired effects.

Photoshop images should be saved as CMYK, grayscale, duotone, tritone or bitmap mode (as
appropriate). We cannot separate or print from RGB mode. When converting RGB to CMYK there can be a change in color.

Label graphics as “Live” or “FPO” on laser proofs. Define colors correctly within the application,
or indicate on proofs any adjustments that are needed. Lasers should indicate color breaks and any colors that are intended to overprint.

Mark any special effects on the laser proofs. When using Photoshop special effects, apply these
effects to a high resolution scan. Otherwise it can be difficult to reproduce the desired effects
unless specific step-by-step instructions are given. We can provide you a high resolution scan.

Color in the computer world is very tricky. Due to differences in color gamut on scanners, monitors, proofing systems and ink on paper, do not rely on a monitor or laser printer for accurate color.

Halftones, duotones, tritones, and color images should be 300 dpi and placed at 100% of size,
however 300 dpi does allow for about a 30% enlargement.

Line art scans (1 bit images) should be scanned at 1000 dpi or higher and placed at 100% of size.
The minimum resolution recommended for line art is 600 dpi and even at that resolution the art
may look jagged. Line art that is scanned in the wrong mode, ie., as grayscale, will reproduce with unexpected results. You will typically see bad traps or stray dots around the outside of the copy.

All graphic files should be in a reliable format (TIFF, EPS, or PSD) for good quality when
output at high resolution. PICT, WMF, BMP and Paint graphics are not typically suitable as they can be low-resolution bitmapped images. It is also not recommended to copy and paste graphics from one application to another. The graphics should be saved as TIFF, EPS, or PSD and placed/imported into the page layout program. PageMaker stored graphics should be submitted for processing.

Guidelines for Printing on Supercalendered Paper

The Guidelines contain the collective recommendations of the Technical Advisory Board for obtaining optimum results with both pre-press and on-press stages of printing with SC paper using both heatset web offset and gravure.
Heatset Web Offset Prepress Guidelines
These general prepress guidelines for heatset offset web presses represent an important starting point for getting excellent printed results with SC papers. These suggested prepress benchmarks can help position jobs for successful production runs on SC papers before they enter your pressroom.
Color Separations
Quality film separations are the first important step toward achieving outstanding printed results on SC papers.
Four-color film separations with a Total Area Coverage (TAC) of 260% to 280% (film densities) are recommended for SC papers. This lower level of film densities helps keep ink and water requirements at levels requiring lower oven temperatures resulting in maximum print and paper gloss. Lower TAC also minimizes web fluting.
Using higher film TAC that exceeds the recommended range can -- depending on paper properties and press temperatures -- result in a condition called "dry back", a chemical reaction that takes place over three to five days. Printing affected by "dry back" appears noticeably dull and lifeless, and is in stark contrast to the vivid, glossy product originally delivered by the press.
Dot gain is also a factor. To compensate for the additional dot gain commonly seen in running SC papers, it is suggested that four-color separations be sharpened by 3% to 5%.
Negative plating film, which picks up less dirt, is preferred by most printers with emulsion side down, right-reading.
Computer-to-plate systems provide opportunities to easily adjust prepress specifications. Recognizing that each press has its own individual operating characteristics, we suggest consulting with your suppliers to develop the CTP specifications that will deliver the best performance on SC papers.
Screens
On the majority of heatset offset presses in use today, the best results on SC papers are seen with screens of 120 to 133 lines per inch. Higher screens, such as 150 lines, generally are not recommended.
Square and oval dot screens minimize dot gain in mid-tones and generally have been found to produce the best results on most heatset offset web presses.
Printers using stochastic screens report excellent printed results on SC papers. The technology appears to be a very promising area for further development in the use of SC papers on heatset offset presses. We suggest contacting your suppliers to obtain information about stochastic screens for SC papers on your presses.
Pressroom Guidelines
Plates
Control of water pickup is especially important for achieving outstanding results with SC papers. Using a plate that minimizes water pickup improves print quality and runability of SC papers.
By carrying water below the surface, fine-grain, deep-etched plates offer optimum water control. Excessive water on the surface reduces optimal print quality and can promote linting and blanket build-up.
Blankets
Best results with SC papers are obtained with quick-release buffed blankets which provide better release and register.
Blanket Wash and Lubrication Spray
Blanket wash should not exceed 5% in water content. Check with your supplier for the range that works best for SC papers on your presses.
Inks
Many printers report good results on SC papers with the same process inks they use for standard lightweight coated papers on their presses. With easily managed ink tack adjustments, they achieve excellent production with SC papers on presses that handle other types of paper as well.
Optimum ink tacks will vary depending on the SC paper you're running and your press performance characteristics. We recommend working with your SC paper, ink and press technical representatives to determine the ink tacks that work best to produce good results with SC papers on your equipment.
In general, ink tacks are approximately 8.0 for first down blacks, followed by decreasing tacks down to 6.5 for the last color down. The usual ink sequences are black, cyan, magenta and yellow.
The industry's leading ink manufacturers also offer inks formulated specifically for use with SC papers. With their special viscosity and yield value, SC inks minimize dot gain for higher dot fidelity. In some cases, the flow characteristics of SC inks differ from those of mono-tack and coated inks.
Ink/Water Balance
Minimizing the amount of water in the ink-and-water balance without scumming, produces several benefits. It allows lower oven temperatures, better register control, limits paper surface roughening, produces higher print gloss, improves ink mileage and reduces lint problems.
Fountain solutions should be kept to a pH range between 3.8 and 4.5 for SC papers. Check with your fountain solution supplier for the conductivity range recommended for use with SC papers.
Tension Control
Maintain the infeed tension at the minimum level needed to hold register, while avoiding doubling as well as slurring. Too tight a folder nip can override back to the infeed and cause web breaks.
Discuss the optimum tension control settings with your SC paper and press manufacturer's technical representatives to assure the best runability performance with SC papers.
Drying
Keep paper web exit temperatures below 270o F. Staying at or below that heat level will retain the folding properties of SC papers, and will also preserve the gloss and overall print quality of the finished product. The lower temperature also helps to lower energy costs. Excessive drying heat can roughen the surface of SC papers, dulling the appearance of the printed product.
Roll Handling
For best performance on double-web jobs with a configuration requiring a narrow and a wide-width roll, it is recommended that the narrow roll run as the bottom web, centered in press, and printing in the second set of units. This procedure minimizes web tension, stresses and eliminates air turns on the narrow rolls.
SC paper rolls should be kept in their mill wrappers until shortly before their use in the pressroom to minimize excessive moisture absorption that could affect on press performance.
GravurePrepress Guidelines
Since each gravure press has its own operating fingerprint, the following prepress guidelines offer a general perspective on points to consider when readying jobs for production on SC papers.
Cell Shape
Cell shape tends to influence ink release on the very smooth surface of SC papers. Engraving a geometric cylinder cell shape that makes it easy to evacuate all ink from the cell is extremely important. A smooth cell shape maintains consistent ink release onto the paper at high press speeds. Electrostatic assist (ESA) also contributes significantly to the thorough ink evacuation of cells on press.
The use of new, advanced digital engraving systems can provide more flexibility and better control of results than film-based processes. The systems offer opportunities to develop operating algorithms that can be used to engrave cylinders with cell structures that optimize results based on specific SC papers, presses and customer job requirements. These algorithms containing precise specifications, like press fingerprints, subtle gradation and sharpness values, can be stored and later downloaded for use in producing recurring jobs such as magazines and catalogs.
InksCoverage
Software is now available that can also help analyze and reduce Total Ink Coverage (TAC) for individual gravure presses with customized cell engraving specifications. With the growing use of PDF files by customers, engraving systems that can automatically optimize incoming job files for gravure production on SC papers can play an important role in assuring consistent high quality and productivity.
Ink and Engraving
Printers running SC on gravure presses report good results using both coated formulation inks and uncoated formulation inks. The bottom line is that printers should work closely with customers to create sets of internal standards to determine which inks and engraving specifications will deliver the printed results they prefer on SC papers.
Viscosity
Normal viscosity levels for SCA generally are in the 14 second to 18 second range, using a Shell no. 2 eflux cup. Staying within this viscosity range will, in most circumstances, usually allow printing of the light tones without plugging the solids.
Pressroom Guidelines
Press Speed
SC papers are manufactured with internal strength that allows them to perform extremely well on state-of-the-art gravure presses, designed to operate at speeds up to 3,000 feet per minute. Maintaining those high press speeds for maximum productivity is not unusual for SC papers, even at the lighter 28- to 30-pound weights. Moreover, the consistent production reliance of SC webs on high-speed gravure presses is well documented.
Rollers
Maintaining the right durometer readings for the hardness of the rubber impression rollers is very important to achieving optimum results on SC papers. Lower tension adjustments are also important to on-press performance with SC papers. Ink and cylinder temperatures should also be checked. House-cleaning the end of the pressure roller connectors, and consistent preventive maintenance for the ESA systems, is essential for good operating conditions. Because the ESA improves the printability of both SC and coated papers on a gravure press, it is important to keep the system clean and in peak operating condition.
Roll Handling
In producing a job, it is recommended that SC and other grades of paper run their rolls by position to maximize performance. Roll position is defined by identifying the trim position on the master reel at the paper mill. Roll labels note the positions of each roll taken from the master reel.The heavier weights of the SC paper rolls now being manufactured by the mills for the wider gravure presses is an important consideration in establishing roll handling procedures. A 132-inch roll weighs over 10,000 pounds, and a 137-inch, 50-inch diameter roll of SC+ weighs nearly 12,000 pounds. Before handling rolls of that size, it is essential to check and adjust clamp truck pressures to carry those greater roll weights while avoiding roll-handling damage.
Note:
Some producers of SC paper manufacture specific grades for use on offset or gravure presses. Other producers provide a duplex grade suitable for either printing process.
It is important to note that when a grade is specified for gravure "only", it will not be suitable for production on an offset press since it will lack the needed chemistry to withstand the water and heat rigors of the high-speed offset printing process.

Saturday, July 22, 2006

Printing Terms Glossary

COATINGS
AQUEOUSA water-based coating applied after printing, either while the paper is still on press ("in-line"), or after it's off press. An aqueous coating usually gives a gloss, dull, or matte finish and helps prevent the underlying ink from rubbing off.
LAMINATIONA polypropylene or nylon film lamination that can be applied to all cover paper stocks. Its heat application provides maximum durability with a minimum of curl. Lamination is available in gloss, delustered, and curl-free finishes.
UV COATINGA very slick, glossy coating applied to the printed paper surface and dried on press with ultraviolet (UV) light. The slick surface of UV coating makes it eye catching and very popular for printing the covers of paperback novels. When large areas of dark ink color are printed under a UV coated piece fingerprinting may result.
VARNISHA coating printed on top of a printed sheet to protect it, add a finish, or add a tinge of color. Also referred to as Press Varnish. An entire sheet may be varnished, or certain areas-like halftones-may be spot varnished to add emphasis and appeal. In folder or packaging construction, it is critical to block out the varnish to allow effective adhesion on glue tabs.
PRINTING TERMS
BLEEDAn image or printed color that runs off the trimmed edge of a page. Bleeding one or more edges of a printed page generally increases both the amount of paper needed and the overall production cost of a printed job. Bleeds are created by trimming the page AFTER printing.
BLUE LINE PROOFA monochromatic representation of the folder with artwork positioned relative to the outline of the cutting die. Is cost-effective proofing tool for one or two color projects. Not effective in proofing for four-color process work.
COLOR SEPARATIONSeparating full-color artwork or transparencies into four primary printing ink colors of magenta (red), cyan (blue), yellow, and black by using various photographic or scanning processes, the most common being electronic laser scanners.
DOT GAINThe growth in size of a halftone dot from the time it is made on the halftone negative to the printing on paper. It can be caused by such aspects as paper, ink formulation and overexposed films.
DPI (dots per inch)The number of dots that fit horizontally and vertically into a one-inch measure. Generally, the more dots per inch, the more detail is captured, and the sharper the resulting image.
DRY TRAPA layer of wet ink being applied over a previous layer of dry ink in a separate run of the printing press. Dry trapping usually produces sharper images than wet trapping because subsequent layers of ink aren't diluted by prior wet or damp layers. Dry trapping is also more expensive because the paper travels through the press more than once.
DUOTONEA two-color halftone of an image created with two screens, two plates, and two colors. Most halftones are one color, printed with black ink on white paper. By blending the black of the tiny ink dots and the white of the paper, the human eye sees shades of gray.
FOUR-COLOR PROCESSA method that uses dots of magenta (red), cyan (blue), yellow, and black to simulate the continuous tones and variety of colors in a color image. Reproducing a four-color image begins with separating the image into four different halftones by using color filters of the opposite (or negative) color. For instance, a red filter is used to capture the cyan halftone, a blue filter is used to capture the yellow halftone, and a green filter is used to capture the magenta halftone. Each halftone separation is printed with its process color (cyan, magenta, yellow, and black). When we look at the final result, our eyes blend the dots to recreate the continuous tones and variety of colors we see in a color photograph, painting, or drawing.
GRIPPERThe row of clips holding the sheet of paper as it speeds through the press.
GRIPPER EDGEThe edge of the sheet to be printed, embossed or stamped which is pushed against a pre-determined stop on the press. It is the front edge of the sheet to go through the equipment. For registering purposes, the same sheet edge is used during all press applications on the sheet. However, no printing or stamping can occur with the first 3/8 inch of the sheet.
HALF-TONEA printed picture that uses dots to simulate the tones between light and dark. A printing press cannot change the tone of ink-it will only print the ink color being used on the press. This works well for printing text or line art: the press simply puts a full-dose of ink for each letter or line onto the paper, creating small solid areas of ink. BUT black-and-white photographs are continuous tome images, and printing a photograph this way would have the same result: large solid areas of ink. White areas of the photograph would have no ink; black areas would have black ink; and gray areas would have black, not gray, ink. The halftone mimics the continuous tone of black-and-white photographs by converting the picture into dots. The result is strikingly similar to the continuous tone of a photograph.
IMAGE AREAPrimary element of a design to be printed, stamped or embossed. Also refers to the area of the sheet within the imaginary lines noted by tic marks. All areas outside the tic marks will be trimmed and removed from the finished product. Extraneous marks, or unnecessary marks, must be removed from the image area.
INKA combination of pigment, pigment carrier or vehicle, and additives. Careful ink formulation by the printer can reduce or prevent smudging, unevenness, picking, and additional printing problems associated with ink. The ink used for a particular job depends on the paper specified and the printing process used.
LITHOGRAPHYA printing process using flat surface plates that is based on the principle that oil and water don't mix. The image to be lithographed is created on the plate with greasy material that repels water. Water is run over the plate, and the non-image areas absorb it. When the oily ink hits the plate, it's attracted the to similarly greasy image, and repelled by the rest of the wet plate. When paper is pressed onto the plate, it picks up the ink (and a bit of the water).
MAKE-READYAll the activities involved in preparing a printing press for a print run, such as setting the registration, balancing the color, and adjusting the plates and blankets for paper thickness. Make-readies are required for offset printing, diecutting, stamping, embossing, folding, gluing and most other finishing operations.
MATCH COLORA customer-blended ink that matches a specified color exactly. Match colors are used to print line copy and halftones in one, two, three, or occasionally more colors. The specified colors are chosen from color systems.
MATCHPRINTA representative proof of four-color process images. Used at press to achieve accurate color. Keep in mind a matchprint emulated four-color process but can generate an exact color match on PMS colors.
MOIRE'A pattern created by printing several repetitive designs on top of each other. In four color process printing, four screens of colored dots print on top of each other. If the angles of the halftone screens of each of the four colors are not properly aligned with each other, an undesirable blurry pattern called "moire'" appears in the final image. The term is from the watery or wavy pattern seen on moire' silk.
OFFSET (THE PROCESS)An indirect printing process. Ink is transferred to paper from a blanket that carries am impression from the printing plate rather than directly from the printing plate itself. Generally, when we say "offset" we mean offset lithography. Even though other printing processes such as letterpress may also use this indirect technique.
OFFSET LITHOGRAPHYAn indirect printing process. Ink is transferred to paper from a blanket that carries an impression from the printing plate, rather than directly from the printing plate itself.
PANTONE MATCHING SYSTEMThe most widely used system for specifying and blending match colors. The Pantone Matching System identifies more than 1000 colors. It provides designers with swatches for specific colors and gives printers the recipes for making those colors.
PLATEShort for printing plate, generally a thin sheet of metal that carries the printing image. The plate surface is treated so that only the printing image is ink receptive.
PRESS PROOFA test printing of a subject prior to the final production run. Press proofs are generally printed on the paper stock that will be used for the finished project. A few sheets are run as a final check before printing the entire job.
PROCESS COLORSThe four process colors: magenta (process red), cyan (process blue), yellow and black used to print four color images.
PROTOTYPEA custom computer-generated sample of the finished product. Effective selling tool in showing the customer the shape and construction of a package, cavity or folder.
REGISTRATIONPutting two or more images together so that they are exactly aligned and the resulting image is sharp.
SHEET-FED PRESSA press that prints single sheets of paper, rather than a continuous roll or web of paper. A sheet-fed press prints more slowly than a web press, and is typically used for shorter runs.
SKIDA platform built with a solid wood bottom for holding stacks of paper not packed in cartons. Paper may be ordered in skids or cartons. When printing a large job they generally prefer skids to cartons.
TRAPPINGPrinting ink over previously printed ink. Trapping is also used to describe the very slight overlapping of adjacent colors.
FINISHING OPERATIONS
BEVELED EDGEThe edge of an embossed area made to a specific angle to the paper plane. These beveled edges range from 30 to 80 degrees from the paper and image plane.
BLIND EMBOSSINGImpressing raised letters or images into paper using pressure and a die-but without using foil or ink to add color to the raised areas.
CLOSE REGISTERHaving design elements fit each other through various press operations, i.e. print, embossing, foil stamping or multiple passes through the press.
DEBOSSINGPressing letters or illustrations into a sheet of paper using a metal die to create a depressed (debossed) image.
DIE-CUTTINGUsing a formed, metal-edged die to precision cut or to cut shapes into a piece of paper.
EMBOSSINGPressing a shape into a sheet of paper with a metal die, creating a raised (embossed) image.
FOIL STAMPINGTo cover paper with a thin, flexible sheet of metal or other material. The foil, which may be clear or opaque, comes in a range of colors and is carried on a plastic sheet. Stamping separates the foil from the plastic and makes it adhere to the paper. Foil stamping can be combined with embossing or debossing as an added design element.
SCORINGPressing a channel into a sheet of paper to allow it to fold more easily. Scoring and pressing the paper fibers together creates an embossed channel that acts as a guide for easier folding and creates a hinge that keeps the fiber stretch short.
SCREEN PRINTINGA printing process also called silk screening, where ink is transferred through a porous screen, such as nylon, onto the surface to be decorated. An emulsion or stencil is used to block out the negative or non-printing areas of the screen. A squeegee forces ink through the open areas of the screen and onto the paper.
PAPER TERMS
CAST COATEDSee CC1S.
CC1SPaper produced with a cast coated surface on one side only (cast coated one side). In general, cat-coated papers combine a superior flat surface with excellent ink receptivity, making them the best of printing surfaces for all printing processes.
CLAYA naturally occurring substance commonly used in the paper industry. Clay is used as both a filler and a coating ingredient. By adding clay, paper makers can improve a paper's smoothness, brightness, opacity, and affinity for ink.
COATED PAPERPaper with an outer coating applied to one or both sides. Coated papers are available in a variety of finishes, including gloss, dull, and matte. They tend to have good ink holdout with minimal dot gain, which can be especially important for recreating sharp, bright printed images, black-and-white halftones, and four-color process images. The smooth surface of coated papers also helps to reflect light evenly.
COVER PAPERHeavier, generally stiffer paper commonly used for book covers, folders, greeting cards, business cards, and brochures. Uncoated cover papers generally match the color and finish of corresponding text papers.
DULL COATEDA coated paper finish that falls between glossy and matte.
FIBER-ADDED PAPERPaper with visible fibers, flecks, and specks. The term may be a bit misleading because all paper is made from fiber. The most common fiber additives are wood chips, colored cotton fibers, and colored rayon fibers.
GLOSSThe property that's responsible for a coated paper's shiny or lustrous appearance; also the measure of a sheet's surface reflectivity. Gloss is often associated with quality; higher quality coated papers exhibit higher gloss.
GRAINThe direction in which most fibers lie in a sheet of paper. As paper is formed, the slurry of fibers moves forward on the forming wire at high speeds, aligning the fibers in the direction of the movement and creating a grain. As the moisture in the air changes, the individual fibers take in moisture and swell sideways, rather than from end to end; this explains why paper will expand or shrink across the grain and is more flexible along the grain but stiffer against the grain.
INDEX PAPERA stiff inexpensive paper with a smooth finish. The high bulk but low weight of this paper make it a popular choice for business reply cards.
LAIDA paper with a translucent pattern of lines running both parallel to and across the grain. Laid finished paper is created by dropping a patterned dandy roll onto the paper machine while the paper is still wet.
LINEN FINISHA paper finish that is similar to the texture of linen fabric. Linen finishes are embossed after the paper comes off the paper machine.
MATTE COATEDA non-glossy coating on paper, generally used to refer to papers having little or no gloss. A matte coated sheet is often specified when the printed pages will carry a lot of type, since the low gloss makes it easier for reading.
OPACITYA measure of how opaque a paper is. The more fibers or fillers paper has, the more opaque it is, and the less it allows "show-through" of the printing on the back side or on the next page.
PAPERBOARDPaper with a caliper greater than .012 inches, or 12 points. Paperboard is used primarily for packaging and construction materials. Paperboard doesn't need the same whiteness and brightness as premium printing and writing papers, and because the process of de-inking is less important in its manufacture, it is a perfect product for using recovered fiber.
POINTIn measurements of the thickness of paper, one point is 1/1000 or .001 inches; in measurements of the size of type, one point is 1/72 inch.

Printing Terminology

Printing Terminology

ART PAPER OR BOARDThis is the name for any paper or board that has a smooth, polished, clay coating. The paper may be gloss, satin, silk or matt finish. Coated papers are used for better quality work and are almost always used for full colour work and jobs with photographs on them. Art papers are usually only available in white, so any colours or shades of colour are printed on with the other colours, usually by four colour process.


BLEED
This just means any area of ink (even a line) that “runs off” the edge of a print job. Thus, “bleeds off” means that the job was printed on larger size paper and cut down to the finished size.
BOARDThe printers name for card. The thickness is usually measured in microns. A micron is one thousandth of a millimetre. Business cards are usually on 340 micron board. Reply cards would usually go on 280 micron or 230 micron board. An uncoated board, such as a filing card is called a pulp board. They are available in white or tints (pastel colours). Coated boards (art boards) are usually only available in white.

BOND
Paper made from wood pulp, without any coating, as opposed to coated paper such as art paper. Copier paper is a bond. Thickness is measured by weight in grams per square metre, rather than the actual caliper of the stock. Available in weights from 60 gsm to 120 gsm. and in white or tinted.

CLOSE REGISTER (or TIGHT REGISTER)
This means that the colours on the job are very close to each other and that the accuracy of their positions, relative to each other, are critical. Loose register, sometimes called commercial register is where a slight movement (of say one millimetre or so) between the relative positions of the colours would not matter.. Tight register work somethimes costs more, as a different type of process or printing machine may be used.

FOUR COLOUR WORK or FOUR COLOUR PROCESS
The printers name for full colour printing. The actual colours used are Cyan, Yellow, Magenta and Black, from which almost any shade of any colour can be reproduced. Also known as process work or four colour process. Full colour designs seen on a computer screen are displayed in three colours, red, green and blue (RGB). This means that the finished printed work will often look considerably different when printed in the four process colours.

HALFTONE
Printers name for a photograph, which has to be turned into a fine dot pattern before being printed. This process is called SCREENING.

LAID
A method of making paper from a high rag content pulp. Laid lines in the paper and a watermark make laid paper popular for letterheads. Conqueror is the best known although we can also offer an unwatermarked laid at a much lower price.

MARBLE
An expensive finish available in paper (90gsm) or board. Marlmarque is the most popular make. Usually used for short run invitations or certificates due to the high cost of the material.

NCR
This stands for No Carbon Required and is the popular name for self-carbonising paper. The top sheet is available in light or medium weight. The bottom sheet is available as a thin board. There is only one weight of the middle sheets. A range of pastel tints are available for all sheets, although board bottom sheet is usually only available in white.

NUMBERING
The addition of a unique sequential number to each sheet. Numbers are printed on to the stock by a different process than the rest of the sheet and in our case are always in red ink.

PANTONE MATCHING SYSTEM (or PMS for short)
An international method of making sure that all specified colours used in printing, publicity etc are very similar. Colours are specified as numbers, i.e. PMS 032, PMS 300 etc., sometimes followed by the letter U or C. The letters simply mean how the same ink colour looks on either uncoated stock or coated stock as the colours often look totally different on each.

PERFORATIONS
The tiny holes or slits that enable a sheet to be pulled out of a book (as in a cheque book) A perforation may be down or across the sheet, but generally has to go all the way across or down. Occasionally, a job will appear where the perforation has stopped before the edge. This costs considerably more to produce and is called a stopped perf.

REVERSED OUT
White lettering on a solid background. Offset Litho ink is transparent so offset litho printing cannot use white ink so any white type has to be made from the paper colour showing through a solid.

SCORING
When printers score, they put a fine crease in a straight line, down or across a sheet of board. This enables the job to be hand or machine folded accurately.

SOLID
A large area of ink coverage. A full out solid means that the solid area extends all over the sheet. Most printers assume a maximum print area of 25% in any one colour and charge extra for the higher ink and setting up costs of printing a large solid on a job.


TINT
Any area of colour on a print job that is made up of a halftone screen of one or more of the solid colours used on the job. Tints are expressed in percentages, i.e. 10%, 20% etc. They are made up of a percentage of tiny dots of one of the ink colours. Laying tints is an extra cost on any job. Great care should be taken when selecting tints as they can often look totally different on the finished job than they did on the designer’s screen. Dark tints of 50% and more tende to look much darker on the printed job than on the screen, due to dot gain on the press.

TINTED
The printers term for coloured paper. Pastel tints are cheaper than intensive (deep colour) tints.

WASH-UP
Single colour printing machines normally run in black ink. Full colour machines run in black, magenta, cyan and yellow. The use of any other colour will incur a wash-up charge, for the time spent in washing down the rollers and ink ducts to take another ink colour. Very light coloured inks and metallics cost more because the wash-up takes longer.

WEIGHT OF PAPER
The bulk of most papers is measured in grams per square metre (gsm). Although not a measure of thickness, GSM gives an idea of the feel. Board is usually, although not always, measured in microns which is a measure of thickness. A 200 micron board is around 160 gsm in weight.

WOVE
A high quality paper made from the same rag-content pulp as laid, only with a smooth finish. Usually only used for letterheads.

PAPER SIZES
Printers buy paper in large sheets and cut it to the finished size, often after the job is printed. This enables a job to be printed twice or four times on one sheet and cut up afterwards. It also allows for any BLEED (see above) as printers cannot print right to the edge of the sheet. It makes sense to try to stick to standard paper sizes. Going slightly smaller will cost much the same, but by going even slightly larger than a standard size, you will be spending money on wasted paper.

Standard Metric Paper Sizes
A7 105mm x 74mmA6 148mm x 105mmA5 210mm x 148mmA4 297mm x 210mmA3 420mm x 297mmA2 594mm x 420mm

In each case, the next larger size is TWICE the shortest dimension of the last one. In other words, two A5’s will fit on one A4, two A4’s fit on one A3 etc. This means that 16 A7’s will fit neatly on an A3 sheet.

Business cards are usually the same size as a credit card, which is 85mm x 55mm.Compliment slips are often seen as 1/3rd A4 which is 99mm x 210mm.

Remember that all sheets can be used either way up. A compliment slip can be lying down or standing up. This is called PORTRAIT (210mm tall by 99mm wide) or LANDSCAPE (99mm tall and 210mm wide). The same applies to Business Cards, Forms, Posters etc. Letterheads are always portrait in format.

saving you delays and extra costs, by following these guidelines.
Low resolution files do not print well - Files created at 72dpi are NOT good enough for litho printing. Please produce graphics at 300dpi minimum.
RGB files will not print - all litho printing is produced from either spot colour work or CMYK. We can convert to CMYK for you, but the colours usually change slightly.
We aim to produce the best possible work for our customers with the minimum of delay. We can work from almost anything that you supply - your handwritten or typed copy, word-processed text file or professionall produced finished artwork on disk, However, our quotations are based on the details that you give us when requesting the quote. Any remedial work required to bring supplied artwork up to printable specification and extra costs incurred on unfinished or incorrect digital files will be notified to the customer and will be charged extra. Where artwork files are supplied, or final film is supplied, although we make as many checks as we can before printing, NO RESPONSIBILITY can be accepted for an unsatisfactory result caused by errors in design, style, spelling, typesetting, layout, tint levels, film output, scanning or any other results outside our control.
COPY AND TEXT SUPPLIEDOur quotations assume that all copy supplied will be clear and legible, preferably typed. If illegible, hand written or hard to read copy is supplied, an extra artwork charge may be levied to cover the extra time involved in our studio. Studio time spent altering or correcting any errors caused by misleading copy will be chargeable after proofing. Alterations made by the customer, other than minor corrections, and re-design work after the first proof will be chargeable on a time basis. Any text supplied on disk should be saved as an ASCII file, as well as in word-processor format.. We can accept no responsibility for any spelling or grammatical errors in text supplied on disk and assume that it has been read and spell-checked before we receive it.
PROGRAMSOur own studio produces all our work using the printing industry standard programs. i.e., Quark Xpress™, Adobe Illustrator™ and Adobe Photoshop™. We are usually able to accept work produced in a wide range of other programs, although the most satisfactory results are always from professional programs rather than from word-processing programs. Please remember that word-processing programs such as Microsoft Word™ are NOT designed for litho printing, as the necessary bleed, tick marks, register marks etc cannot be accommodated. We can however often convert Word™ files into a suitable format for litho printing at extra cost. Please ask our studio for advice before starting. If we quote you an "artwork supplied" price, it is based on the assumption that the artwork is professionally completed, has been thoroughly checked and is produced in an industry standard program. Naturally, we will have to charge you more if we have further work to do when we receive it.
COREL DRAWIf you work in Corel Draw, we can print direct from your files. Please EXPORT the file as an Adobe Illustrator file™ (AI). It also is preferable that the type is saved as curves. The avoids having to send us the fonts as well. If in any doubt, please telephone our studio for advice on 01902-402693.
MEDIAWe can accept files on CD, DVD, PC or Mac Zip Disk, PC Floppy or Mac Floppy. Digital pictures or any other files can also be supplied on CompactFlash™ cards or SmartMedia™ cards. We appreciate that Zip™ disks, CompactFlash cards™ and SmartMedia™ cards are relatively expensive and promise to post them straight back to you after copying the data. Other media formats can sometimes be accepted - please ask for details. We also have ISDN facilities on 01902- 579324.
E-MAILFiles (up to 10mb maximum please) may be emailed to sales@centreprint.co.uk. For larger files, please send on CD.
FONTSPlease supply all fonts used in the artwork that you are supplying. These will be used to output your work and then discarded (due to licensing regulations). Please therefore supply fonts each time you supply artwork. Errors will often occur if you make a font bold or italic by using the shift/command controls. It is essential that you use the ACTUAL FONT FAMILIES to achieve these type styles. Never use system fonts such as Geneva or Chicago. Please also make sure that you have supplied ALL the original printer and screen fonts used on every job supplied. Mistakes in spacing and wrap-around may welll occur if different fonts are inserted by ourselves. All fonts within an EPS file should be embedded or converted into paths.
TABSIf tabs are used in Quark Xpress™, it is important that actual tab settings are entered, rather than just using the tab key. Tab positions on the finished work may vary if this is not followed and no responsibility can be accepted for this.
COLOUR SEPARATIONPlease check carefully that NOTHING used in your artwork file, pictures, scans or colours, is in RGB mode. Everything used in litho printing has to be in CMYK or (for spot colour work) in Pantone colour. If you are using spot colour, it is essential that images created in other programs, such as Adobe Illustrator™, are supplied as EPS files in the same spot colours. Extra costs will be incurred if we have to correct files or images.
TINTSNever produce an RGB tint or graduated tint in Adobe Photoshop™ and then convert it to CMYK. Banding will result if you do. Always work in CMYK from the beginning. Never produce a graduated tint that runs from 0% to a solid. Banding at the point where the lightest tint ceases to print and where the darkest tint fills in will occur.
SCANS AND IMAGESWe recommend that CMYK scans be produced in Adobe Photoshop™ at 300 dpi. Do NOT convert a 72dpi file into 300dpi. If in doubt, please leave digital camera files etc in their raw state for us to convert, making sure that you inform us of this when you order. Scans and clip art should always be supplied as CMYK not RGB. When converting the scans from RGB files to CMYK files, the CMYK Set up (under File> Color Settings> CMYK Set up in Photoshop 5) should be as follows:
Black Generation MEDIUM - Black Ink Limit 100% - Total Ink Limit 320%UCA (Under Colour Addition) should be set to 5%
All scans and Postscript files should be saved as TIFF (Tagged Image File Format) or EPS (Encapsulated Post Script™). If producing finished artwork in Freehand, you should supply the original file as well as the EPS file. In Adobe Pagemaker™, please save the scans as EPS and not TIFFs. Please remember that you must always supply the original fonts that have been used in graphics files from programs like Adobe Illustrator™. Alternately, convert type to outlines first. Ensure that picture boxes in Quark Xpress™ are filled with “white”, rather that “No Fill”. This will give maximum edge sharpness of graphics.
LASER PROOFSA laser or ink jet proof MUST please be supplied with any artwork supplied on disk. Failure to do so means that we cannot accept any responsibility for errors.
COLLECT FOR OUTPUTQuark Xpress™ has a command called “Collect for Output”. This command collects all the images and fonts used in your file and puts them in one folder, ready to supply to us.
TINTSPlease remember that tints may look very different on the final printed job than they do on your monitor screen. Due to unavoidable dot gain in plate making and on the printing press, many tints look considerably darker on the paper than they did on the screen. Be careful never to put any dark type over a dark tint. This may look quite good on the monitor, yet be unreadable on the final printed result. For tints in general, we would advise going no darker than a 50% tint on coated stock, with a maximum 30% tint on uncoated stocks. Graduated tints that start as a solid will show a step, as they start to fill in at the darkest end.
STOCKSCertain colours may rub, finger mark and scuff on some stocks. In particular, matt and satin stocks may be more satisfactory if sealed or varnished. Our advice should be sought when deciding the stock to be used if you are unsure of the results. Reflex Blue in particular is likely to rub on coated stocks.
FINE LINES AND LETTERINGPlease do not create hairline rules or rules of less than 0.25 pt thickness as these will not output on the imagesetter as they are too fine. Registration of fine lines or lines produced out of more than one process colour cannot be guaranteed. There is always the possibility of very slight movement during printing. Very fine work is best produced out of one colour.
REVERSALSSmall point sizes, particularly of serif faces, should be avoided when reversed out of a solid or tint.
BLACK SOLIDSOffset litho inks are transparent, so when producing a solid black area in four colour process, it is advisable to introduce a 30% cyan tint to add better density to the black.
PAGE SPREADAn allowance should be made when producing the artwork for saddle stitched booklets with many pages. The centre sections bulk out and trim smaller due to the volume in the spine caused by the outer sections. Please allow a 1.5 mm reduction in the page width per 32 page section when produced on 80gsm bond stock.
BLEED Please always allow 2mm bleed on all edges.
IF IN DOUBTPlease always check with me first at shahnaumaan@gmail.com or call at 9873300382.